Every year, we at Isadoras, take a moment to discuss where we are as a store, where we would like to go, and what our message is for the year. And as a store we remain pretty consistent, as the values and the value of antique jewelry remains the same.
We believe in the superior craftsmanship and artistry of antique jewelry. We believe in the investment worthiness of antique jewelry. We believe buying and selling antique jewelry is a form of high-end recycling: It is an excellent way to avoid the damage of ecologically poor mining methods. We believe that the surest way to avoid buying today’s blood diamonds, is to buy diamonds that predate today’s conflicts.
And we are pretty good at promoting these values. There is one core Isadoras value, however, that we often fail to promote, although we live it everyday--The importance of individual connection, in our relationships to our clients and to our jewelry.
We don’t choose a piece of jewelry for our collection based on age, although all our pieces are old, we choose a piece of jewelry for our collection because that individual piece of antique jewelry speaks to us, as individually unique and beautiful. And we don’t see our clients as a collective or a set of demographics, but as individuals with different lives and likes. Our favorite thing in the world is to find the individual piece of jewelry that matches the individual person.
And so, as we launch our new website, we want to highlight this individual connection. Because, while the store couldn’t envision an online site when we opened 40 years ago, the future is here. And so, we figure out how to maintain our values regardless of the medium.
It is why we have included this blog on our site. It is why we are on Pinterest and Facebook. It is why we have a staff favorites page. Because we see these as ways that we can connect with all of you who love antique jewelry.
Because while Isadoras has changed in some ways over the years, at our core we are the same. Mother and daughter, Laura Dalesandro and Elizabeth Schoenleber, pick out every piece of jewelry that goes into our store. We still strive to meet the needs of each individual client, although often it is now through an email or Facebook post rather than an in person consultation.
Because as a store, we seek out a one on one connection with all our clients, whether it is through a conversation in the store, an email exchange, a moment on facebook or the knowledge that two people connected with the same piece of art, the same piece of jewelry.
This entry was posted in ALL and tagged Isadoras Antique Jewelry on April 23, 2013 by Isadoras.
This entry was posted in Uncategorized on April 10, 2013 by Isadoras.
Mid 20th Century Emerald Yellow Gold Ring
This entry was posted in Uncategorized on April 2, 2013 by Isadoras.
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